Your website is the place where customers learn about your business, ask questions, and make purchases. Hence, it’s the face of your business, and you want it to be impressive enough to convert leads to recurring customers. The experts from a leading design agency say that a good website design is crucial for improving your sales. But, there are some website elements that prevent people from moving down the sales funnel. So, it’s imperative to avoid these conversion-killing elements that affect the sales of your business.
Less or Too Much Information
Why does a user visit your website? According to a web design agency, users visit your website to learn, and you must have some information they are looking for to increase retention. One of the common web design mistakes is not providing enough data but adding videos and images that don’t have any useful content. This lacks substance. If a visitor visits your website, he or she must understand what your company does within the first five seconds of your visit. So, it’s crucial to have a good value proportion and improve conversion rated by 90%.
Another big mistake brands make is adding too much information to their website, which feels more like rambling. Here the users may find it difficult to analyse and interpret information. Your web design agency will help you in placing the right information at the right place in an easy-to-digest format.
One of the scariest things on the internet is massive walls of text. Always keep in mind that no one visits your website to read a novel. So, break the long-text format with some interesting website elements to break the monotony. Add pictures, graphics, videos, frequent headings and subheadings, bulleted and numbered lists, and more.
Complicated Navigation Menu
An essential part of a good user experience is the ease of navigation. People get frustrated easily when they struggle to find their way around your website. Recent research by a leading design agency indicates that 88% of users won’t return to a website after a single bad experience. So, create a brief, obvious, and helpful navigation menu that helps visitors find their way around your website. Once they find it easy to navigate, it’d be easier to convert them into sales.
Avoid Stock Images
Stock images are easy-to-find and make your website look like every other site. When you use stock images, customers feel like there is no authenticity and creativity behind them. The companies who have used custom images over stock images have seen a whopping 161% increase in conversions! This is huge right?
Usage of High-Resolution Images
High-resolution images and videos on your website look pretty, but it can kill conversions. Yes, massive high-resolution images and videos take more time to load, and it can make you lose 7% of conversions. Research says almost half of all internet users expect a page to load within two seconds, and 40% will leave a site if it hits the three-second mark. Your design agency in Sydney will help you in resolving this issue by limiting the data-hungry content on your page.
A good call-to-action must lead the customers through the buyer’s journey and eventually turn them into conversions. So, make sure that the call-to-action you add is well-written, eye-catching, and persuasive.
The author of this article is associated with a design agency and has over 15 years of experience in the industry. In this article, he explains the conversion-killing design elements and how to avoid them. Find out more at https://www.modemedia.com.au/.