Today’s Trends are Tomorrow’s Norms! Are You Ready to Face the Change?

Ecommerce is constantly evolving! It’s estimated that there would be over 2.14 billion online purchasers of goods and services by 2021.

From designing the right product to logistics, there are several challenges that are associated with an e-commerce business. But, one of the most important challenges e-commerce businesses face today is choosing the right technology that helps them to keep up with the emerging trends. Here we’ve listed a few trends that businesses must focus on during their e-commerce website development in Toronto.

Mobile-optimized Website Is a Necessity

Yes, a mobile-optimized website is not an option anymore but a necessity as there is an increased usage of mobile shopping. Like mobile apps, progressive web apps are gaining popularity and helping e-commerce businesses improve customer experience. A professional web design company in Toronto helps develop mobile-friendly sites and apps apt for your e-commerce business.

Embrace Augmented Reality

One of the disadvantages of online shopping is that customers could not try or feel the product before buying. But this isn’t the case anymore. With augmented reality, shoppers can try on the product, virtually making customers more confident about their purchase. E-commerce businesses can make use of this to provide a better instinctive and immersive shopping experience to their customers.

Artificial Intelligence

As in any other industry, Artificial Intelligence is playing a significant role in the e-commerce sector by helping businesses make smart recommendations to their customers and offer personalized guidance as per their requirements. It also makes the availability of e-commerce businesses 24×7 by providing real-time information collection. To add this kind of new technology to your website, you will have to create dynamic pages that load faster, and this could be done by a leading web development company in Toronto Canada.

Voice Search

Voice search has gained wide popularity in recent years, and many people are making use of voice assistants such as Google Assistant, Apple’s Siri, and Amazon’s Alexa. So, it’s vital to alter your business keywords to suit voice search queries and employ alternative techniques for voice search optimization.

Enhance Customer Experience with Visual Commerce

Remember the cliché ‘a picture is worth a thousand words?’ It’s not far from the truth! Visual commerce capture the attention and interest of visitors through interactive content, product videos, consumer-generated videos and more. With the rise in YouTube channels and Instagram influencers, you can also share the content your customers are looking for by creating educational videos, tutorials, and more.

The author of this article has over a decade of experience in ecommerce website development in Toronto. In this article, he explains the new trends that e-commerce businesses must adapt to keep their business a step ahead of their competitors. Visit for more information.

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