A lot has changed in the world of search engine optimisation. However, certain fundamental principles remain unchanged. That is the keyword! Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. This becomes one of the most essential ranking factors that you can’t ignore. So, you should devote your time and energy to on-page SEO in Sydney, and optimise the visible page with keywords.
Here are some of the optimisation of visible page elements that affect the rankings.
1. On-Page Content
Content is the king! Ultimately, the on-page content must provide value to the visitor. If your webpage has an appealing layout and uses rich-media has a greater staying-power to improve visitor engagement and rankings. And the page becomes more relevant to the visitor. This is why SEO experts in Sydney say, the content of a web page is critical to the potential ranking for that page. Did you know Google is tracking visitor usage metrics like time on page and bounce rate? So, it would be best if you had proper on-page content along with optimising titles, Meta descriptions and headings to improve rankings.
2. Headings Tags
To help improve Google rankings, you should optimise and utilise headings. The SEO professional SEO experts have proper knowledge in it, and its best to hire them. The proper use of header tags is very important to rankings. In terms of SEO, these would include H1 and H2 heading tags and would identify more macro ideas. When greater detail is discussed within each over-arching topic, these content areas use less prominent headers such as H3 and H4. The use of headings not only just helps to organise the content on a page, but also makes your site rank as it follows the full SEO rules.
3. Page Meta Title and Description
A web page’s title tag and Meta description are critical to SEO rankings for two reasons.
Reason 1: To help Google understand and search queries ranking and improve organic traffic.
Both the title and description have keywords. This will be helpful for Google to understand the semantic meaning of your page. Rather than keyword stuffing, you can use a variation of your keywords, such as using synonyms, word variations or changing the order of words within a keyword phrase.
Reason 2: They present an opportunity to differentiate your web page result from your competitors.
Did you know accurate and intriguing page title’s and descriptions help increase click-through rate and reduce bounce rate? The Meta content and description will present an opportunity to differentiate your web page result from your competitors.
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The author of this article is specialises in SEO Sydney. In this article, he discusses the optimisation of visible page elements that affect rankings. To learn more, visit https://www.topseosydney.com.au