Ranking your website higher in the search results requires your attention on three critical aspects of SEO, including on-page SEO, off-page SEO, and technical SEO. While on-page SEO and off-page SEO are the essential elements for your website ranking, but technical SEO is equally important to create a strong Toronto SEO. Technical SEO, more importantly, focuses on the website architecture and ensures that Google can properly crawl your website, which helps your website to rank top in the search rankings.
The Importance of Technical SEO
As a webmaster, you should prioritize technical SEO as it allows search engines like Google to know that you have a website of high value. Moreover, as mentioned earlier, it can prompt the search engines to rank you higher in the search results. Also, it presents users with the best possible results for their chosen keywords and ensures that your website follows SEO guidelines. With all these reasons, it’s evident that creating a strong technical foundation for your website results in satisfying and delighting your users. This helps the search engine to pick and prioritize your website over other websites that are slower and filled with bugs.
Technical SEO Checklist
The following technical SEO Checklist helps you to improve user experience on your site and get it to rank better in Google’s organic search results.
HTTPS has become one of the most important Google ranking factors after Google made it mandatory for the websites to rank higher in the search results. You must ensure that the website contains the required SSL certificate installed to create a secure and encrypted connection between your web server and a browser.
Structured Data Markup Implementation
Structured Data Markup helps the search engine to read your page better and serve the users with the right results for a particular search query. Before implementing the structured data markup, you must visit schema.org to check which schema is appropriate for your website content and then assign them.
A crawl budget is the number of times the Google bot visited your webpage at a particular time. Go through your sites robots.txt file to ensure that your crawl budget isn’t going waste. If it does, then it’s incompletely crawled. Talk to your SEO agency in Toronto to get more information on optimizing your crawl budget.
AMP pages are used to improve the speed and functionality of your mobile website. Implementing AMP increases click-through rate and the number of backlinks to your website.
Google went mobile-first for indexing from 2018, and this allows search engines to look at the webpage from a mobile device perspective and assess how responsive it is.
In addition to the above features, technical SEO also considers other features such as,
– Page Speed
– XML Sitemap
– Avoiding 404 pages
– Naming the domain
– Breadcrumb menu
– Avoiding duplicate and thin content, and more.
Moweso Inc. is a leading Toronto SEO agency offering superior SEO services in Toronto at affordable rates. They specialize in technical SEO and help you cover all the features of it.
The author of this article is a Toronto SEO expert with over a decade of experience in the industry. In this article, he lists a checklist for technical SEO and explains its importance. Visit https://moweso.com/ for more information.