Is Your Website Slow? Create a Faster Website in 2021

According to the recent research report, 75% of internet users will make judgments about a business’s credibility based solely on how their website looks. The report also adds, by the time your website hits 4 seconds of loading time, you’ve already lost 25% of your potential viewers.

Here are a few research data from the design experts from a design agency in Sydney that help you understand the importance of website speed.

– One in four visitors abandon a website if the loading speed of the second is more than four seconds.

– 46% of users don’t revisit poorly performing websites.

– 64% of shoppers who are dissatisfied with their site visit will shop somewhere else next time.

– One second delay reduces customer satisfaction by 16%

Average Page Load Times

Ideally, a website must load within three seconds or two seconds if it’s an e-commerce website. The professionals from a web design agency in Sydney say, the average load time for 5 million desktop and mobile pages is 10.3 seconds on desktop, and 27.3 seconds on mobile. With more people relying on small screens, it’s essential to optimise mobile speeds as much as possible.

Expert Tips to Speed up Your Website

Here we’ve listed a few tested and proven tips from the certified experts from a design agency in Sydney.

– Minimise your HTTP requests as your website’s loading time depends on the time taken to download on-page elements. One of the best ways to minimise this is to find out the number of requests your website currently makes and reduce that number.

– Enable browser caching so that the browser can load that page without sending an additional HTTP request to the server.

– Reduce the size of the images used on your website to improve the page speed. It’s a simple fact that smaller files take less time to load but while reducing the size, make sure that the quality of the image is not sacrificed.

– Minifying your files will get rid of unnecessary characters from your files, such as formatting and white space. This process will remove anything that isn’t required for the code to function. This reduces the size of the file. You can also combine files into small groups as a browser can potentially download six smaller files faster than one giant file.

– Do you have videos on your website? Videos can definitely add value to your website. But, they can slow down the loading time of your website if not properly optimised. So, try hosting videos on external platforms so that it will save you server space and improves loading time.

– Uninstall unused plugins as they can make your website heavy and slow down your loading times. Install only plugins that you are going to use.

Talk to the experts from a leading design agency to learn more about page speed and how it impacts your sales and business.

The author of this article is associated with a design agency in Sydney and has over a decade of experience in the industry. In this article, he explains the importance of page speed and how to improve it. Visit for more information.

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