How Can I Improve My PPC Campaign Performance?

Are you unimpressed with the results after all that hard work and strategising you put towards improving your PPC campaign performance? It happens. Of course, there is no better advertising opportunity than Google Adwords to get immediate search engine visibility. But, you should know how to bid on keywords and customise your PPC Sydney campaign for your site so that you can continually increase performance while staying competitive in the marketplace.

Here are a few tips from the Adwords agency Sydney to help get the most out of your PPC advertising:-

Keyword research

Keyword research the secret weapon to run a successful PPC campaign. Sometimes a single keyword can affect the performance of the entire PPC campaign. If you do not find the right keywords, you are doing nothing but simply burning your budget. To start, you need to be familiar with Google Adwords keyword planner. With keyword planner, you could find the right keywords and poorly performing keywords. When your report, you need to focus on the suggested bid, competitors, average monthly sales, ad groups, and Ad impression share. Remove keywords that are not relevant to your business. This will give you a list of keywords that you can use to target in your PPC campaign.

Optimise ads and ad text

You have to continuously optimise your ads and the text according to your potential customers. You have to determine which ad copy of yours will attract more customers. Try to create an attractive ad copy to attract your customers. Include target keywords in your ad text with the help of Google ads agency Sydney. An excellent ad text is more likely to get searches to your site. The ad words won’t get clicks if they are not compelling and relevant. So, test your ads and text regularly to improve the performance.

Optimise your landing pages

Landing page is the major part of your PPC campaign that you have 100% control. Landing pages serve as the location where your customers will land when they click an ad. Hence, the landing page should be well optimised at every level. Your landing page should have a strong headline, attractive design, concise copy, and a clear call to action.

Track every element of PPC campaigns

In order to measure the success of your PPC campaigns, you need to track every element. In fact, it is one of the successful ways to highlight actions from the visitors. You have to know how much you are spending and how much revenue is generated. Track the key statistics such as daily and monthly spent, impression share, and clicks to improve the performance of your PPC campaigns.

The author is a PPC expert works in a reputed Adwords agency in Sydney. Along with the team of professionals, he implements effective strategies and continuously works to improve your PPC campaign results and increase your web traffic. Visit for more details.

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