By now, you should know that if you show up high in the Google search result page, your company’s online visibility will improve greatly. However, you might be overlooking this free tool that gives you even more exposure while also improving your customer experience.
Google My Business is a free online tool for organisations and businesses to manage their online presence across Google. If yours is an established company, you may already have a GMB listing that was generated automatically by Google. All you should do is claim it. You can then perk up your profile by taking advantage of the different built-in features.
One reason why it is so valuable; GMB often puts local business listing on top of SERP when people search for a particular type of business. The best part is, those online searchers mostly turn into customers. According to research, 76% of people who search for a business online often end up visiting the company.
So, by taking some time to optimise your business profile, you can help local customers find you. Now, how can you take full advantage of Google My Business to make it effective at attracting customers? Here are some tips from SEO experts for you:
Get on Google maps:
Before creating your profile, make sure that one isn’t already generated for your business. While claiming it, Google will guide you through the steps of building your profile. One crucial step is to ensure that your business shows up on maps so that your prospects can easily find your location.
Make your listing pop:
Make sure to write an engaging short description of your organisation or business. Incorporate relevant keywords which your prospects are likely to search online describing your type of business. Also add videos and photos to showcase your products, business, employees or customers in the best possible way. Add as many information about your business as you can, include your contact number, business address, and hours of operation. The more complete your profile is, the higher it will appear in Google search results.
Appreciate customer reviews:
Reviews from your customers are one of the key metric used by Google to determine your ranking in search results. So it is vital to encourage your happy customers to post reviews of their experience with your business in your Google My Business profile. Saying so doesn’t mean you have to pay to your customers for writing positive reviews, but giving an incentive such as a discount on their next purchase can motivate them.
The free tool Google My Business can be a priceless customer engagement tool, but only if you know to use it effectively. If you are new to GMB take the help of experts at SEO company in Sydney NSW who offers all-inclusive affordable SEO packages Sydney.
The author is a blogger. With a team of dedicated SEO experts, he helps his clients by delivering excellent results, which in turn will make new business for them. Visit https://www.bestseocompanysydney.com.au/ for details.