BigCommerce is an incredibly versatile eCommerce platform that has all of the features you need in order to meet the needs of your shoppers, but if you are having trouble getting traffic in the first place, you may need to take a look at your digital marketing efforts.
Specifically, investing some energy into your BigCommerce SEO may help give your business the edge it needs to start driving more traffic and sales. While there are dozens of different ways you can theoretically improve your website, we’ve narrowed down 5 of the most essential areas you should focus on if you want to get started.
Address Your Meta Titles
One of the first things you should take care of if you want to boost your position in Google is to work on your meta titles. Each and every page of your website should have an optimized meta title that contains an appropriate keyword and supplemental key phrases as needed.
Meta titles are what help give your web pages context for Google and your audience, and are a big ranking signal. While it may seem daunting, even your product pages require well-thought-out meta titles.
Make Sure Your Products Have Robust Descriptions
Another area you want to work on is your product descriptions. Nothing says “bad user experience” like a product with an empty page and a one-sentence description. That yells “amateur website” from a mile away. Not only should each product have a thorough description, they should also feature the right keywords as well.
Pay Close Attention to Your Navigation
Navigation is an important part of the user experience and impossible to ignore if you want your website to perform well. If your navigation is clunky or unhelpful, there is a good chance you will be losing out on potential sales.
Your users shouldn’t have to think too hard when it comes to finding the right product on your website. If your navigation isn’t slick and intuitive, it’s not working well enough. These are the kinds of user experience improvements that are difficult to quantify in terms of just how much Google pays attention to them, but if you are helping your customers make purchases, you will inevitably gain more of a standing in Google.
Do Your Categories Make Sense?
Alongside your navigation, you also want to make sure that your categories are in order. You don’t want a confusing structure on your website, that may lead to a bad experience for your users. Optimize your categories by giving them proper naming conventions and making sure you don’t have any redundant categories or overlap that can lead to a confusing navigational hierarchy.
Improve Your Website Speed
One other area you will want to look at is your site speed. How fast and responsive is your website? Over the past few years, site speed has become somewhat of an important part of SEO due to how much it plays into user experience. If your website loads fast, it means that users are less likely to bounce, which is exactly what Google wants to see. You can improve your site speed by optimizing images, reducing excess media on your pages, and also getting custom enhancements that improve upon the BigCommerce template you are using.
If this sounds like a chore to implement by yourself, you may need the help of a qualified BigCommerce SEO agency like Genius eCommerce®. Don’t let sales pass you by when you could be optimizing your online store and getting your products in front of more people. Get in touch with Genius eCommerce today if you want to make sure your BigCommerce site is as healthy as possible.